notes
- A fixed five-line format for a weekly seller update
A fixed five-line format for a weekly update to a seller, built only from counts and dates you can check in your own records, with what to leave out. - Keep a one-line log of every change you make to a listing, so you can tell what mattered
A simple change log for a listing, with what to write down each time you change the price, photos or copy, and how to read it back without claiming that one change caused a result. - Plan a one-minute listing walkthrough from a shot list, not from the camera roll
How to write a shot list before you film, built from the facts already on your listing sheet, so a short walkthrough shows what the listing says and nothing it cannot back up. - Design an open house sign-in sheet that you can actually use afterwards
Which few fields to put on a sign-in sheet, what to leave off, and how to turn the sheet into a short count you can share with the seller without sharing names. - Write down what you will change before the listing numbers come in
A one-page pre-commitment for a listing's marketing review: which counts you will look at, and which change each outcome would trigger, written before the first report. - Keep a showing-request log for four weeks and see where your inquiries stall
A one-page log you fill in for each inquiry, with the five columns to record and how to read it after four weeks, so you can see which step loses people before you change your marketing. - Shoot the listing photos in this order, then test the extra frames on four listings
A shot order for the core listing set, and a labeled four-listing test protocol with the record sheet to run it, before you pay for more images. - A two-page seller report that separates the market from your marketing
Page one carries dated public figures for the seller's own area; page two carries what you did, as counts. What goes on each page, where to pull it, and what never crosses between them. - Open houses when buyers are comparing: a local supply check, a checkable fact sheet and a count
A how-to for the open house: read your own county's supply figures first, hold the event early, give buyers a sheet whose every number has a document behind it, and record what happened as counts.