What to send a seller in a week when nothing happened
A short way to write the seller update for a quiet week, listing what you did, what you checked and what you will decide next, without inventing news.
A quiet week is the hardest update to write. There is a pull to fill the space with reassurance. A plain update that says what you did is more useful to the seller than a vague one that sounds positive.
This is a writing method. We have not tested it on a set of listings and we do not report results from it.
Say the quiet part first
Open with the fact. If there were no showing requests, write that in the first sentence. A seller who has to read three paragraphs to find it will trust the rest less.
Then list what you did
Write down the work that actually happened, one line each. Only include what you can point to.
- changes you made to the listing, with the date
- places the listing was shared, with the date
- checks you ran, such as confirming the photos and price show correctly on the sites where the listing appears
If the list is short, leave it short.
Name what you checked and what you could not know
Say which numbers you looked at and which you could not see. If a site does not tell you how many people viewed the listing, say that, rather than guessing.
End with one decision and a date
Close with the next decision and when you will make it, for example whether to change the first photo or revisit the price on a set date. We suggest tying the decision to a date you can both see, so the update leads to a conversation rather than a wait.
Keep the tone level
Avoid promising that interest is about to pick up. You do not know that. Describe what you did, what you will do next and what you would like the seller to think about before you speak.
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