Plan a one-minute listing walkthrough from a shot list, not from the camera roll
How to write a shot list before you film, built from the facts already on your listing sheet, so a short walkthrough shows what the listing says and nothing it cannot back up.
A short walkthrough video is easiest to make when you decide what it must show before you start filming. A shot list is a short piece of planning that keeps the video tied to the facts you already have on the listing sheet.
This is a planning method. We have not measured whether videos made this way perform better, and we do not claim they do.
Start from the listing sheet
Open the listing sheet and copy out the features you have already confirmed: the rooms, the heating or cooling system, the parking, the outdoor space, any recent work with a receipt. Each of these is a candidate shot. A feature you cannot confirm is not a candidate, however good it looks on camera.
Write one line per shot
Each line has three parts:
- what is in frame, for example "kitchen from the doorway, counter and window visible"
- the fact on the sheet it shows, for example "kitchen window faces the back garden"
- how long it stays on screen, in seconds
If a shot has no fact beside it, ask whether it earns its place. Some shots are only there to move the viewer from one room to the next, and that is fine, as long as you know which ones those are.
Keep the order simple
Walk the way a visitor would: arrival, entrance, main living space, kitchen, bedrooms, bathrooms, outdoor space. Viewers can then match the video to the floor plan.
Leave out what you cannot show
Do not add spoken claims about the neighborhood, the schools or the price direction unless you have checked them against a source you could point to. Show the building, and let the sheet carry the rest.
Check it before you publish
Watch the finished video once with the listing sheet beside you. For every room shown, confirm the sheet agrees with what is on screen, including anything that was staged or temporary. Fix the video or the sheet before it goes anywhere public.
Keep the raw files tidy
Name each clip after its shot number so you can swap one without redoing the whole edit. Keep the shot list with the listing file, so the next person to update the video starts from the same plan.
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